Dr. Lawrence Rosenthal, Chair of CRWS, explains how Donald Trump targeted the white working class and the "alt-right" fringe to build his electoral coalition.
Describing how Trump prepared to run for the presidency, Rosenthal writes: "His method was to immerse himself in right-wing media. This practice included listening to talk radio—the likes of Limbaugh, Michael Savage & Sean Hannity—monitoring Tea Party websites and discussions; and following right-wing news sites like the Drudge Report and Breitbart news. What Trump found there was a collection of themes and online memes that constituted a universe of taken for granted understandings among the populist right base of the Republican Party. Trump stored these up like a reservoir of riffs that would be available to him, that he could pull out when he felt the moment right—this was the stuff of his free association style of campaigning."